Science must be accurate before it can be meaningful.

Evidence is the foundation of every project. All work produced through MeLi MeThoDS is grounded in credible, peer-reviewed research, established scientific principles, and reliable data sources.

This pillar ensures that information is not simplified to the point of distortion, nor elevated beyond what the evidence supports. Claims are framed carefully, uncertainty is acknowledged when present, and conclusions are drawn with intellectual honesty.

Evidence protects trust—between brands and consumers, between science and society, and between intention and impact.

Human and environmental safety are inseparable.

Safety extends beyond compliance. It includes consideration of chemical exposure, formulation context, usage patterns, and environmental impact. This pillar reflects an understanding that products do not exist in isolation—they interact with people, ecosystems, and long-term health.

Through a background in industrial hygiene and pharmaceutical safety, MeLi MeThoDS approaches science communication with an awareness of risk, responsibility, and prevention. Safety is framed clearly and calmly, without fear-based language or exaggeration.

Responsible science prioritizes protection—not just performance.

Clarity builds trust.

Transparency means communicating science in a way that is accessible, honest, and respectful of the audience’s intelligence. It avoids vague language, misleading claims, and unnecessary jargon, while still honoring scientific complexity.

This pillar ensures that what is known is shared clearly, what is uncertain is not obscured, and what cannot be claimed is not implied. Transparency allows consumers and communities to make informed decisions without confusion or pressure.

Trust is not created by saying more—it is created by saying what is true.

The reason why the work exists matters.

Intention asks deeper questions:
Why was this product created?
Who is it meant to serve?
What need does it truly address?

This pillar grounds scientific communication in purpose rather than performance alone. It encourages alignment between formulation, messaging, and values, ensuring that science supports people rather than persuades them unnecessarily.

Intention keeps the work human-centered, thoughtful, and aligned with long-term well-being rather than short-term trends.

Science carries responsibility beyond the page.

Stewardship is the guiding ethic of MeLi MeThoDS. It reflects a commitment to caring for scientific knowledge, for the people it affects, and for the environments it touches.

This pillar recognizes that science influences behavior, trust, and culture. How it is communicated can either empower or mislead, support or harm. Stewardship ensures that scientific expertise is used thoughtfully, with respect for both present and future impact.

Science practiced with stewardship honors its power—and its limits.